Ranga Acharya, the founder of a Brand Consultancy Agency – Iagmar, was one of the prestigious speakers and was also honored with the ‘Outstanding Leadership Award’ at the Marketing 2.0 Conference’s Spring Edition.
The three-day event was held in Dubai at InterContinental Dubai Festival City, UAE, on March 23-25, 2022. It united some of the world’s brightest and wisest minds under one roof to discuss the future of marketing and advertising while empowering the audience with brand-building ideas, valuable insights, and a wealth of contacts.
Along with hyper-focused keynotes, panel discussions, live Q&A sessions, and multiple high-octane networking events, it honored prominent organizations and individuals who have played a vital role in bringing various innovations and improvements in the marketing sector at a global level.
At the conference, Ranga Acharya, one of the honored individuals, shed light on the importance of the 360-degree marketing strategies offered by his company. Starting his speech with a comic element helped him grasp the audience’s attention, and he shifted the focus to the seriousness of “Building Loyalty and Creating Value” for any firm. Marketing starts from the moment of a person’s birth, where the “body becomes the product and the name given to the child works as a brand.”
He shared his insights on the evolution of marketing that moved from product-centric to customer-centric to human-centric and from traditional to digital simultaneously. According to him, one must focus on an integrated approach to marketing where it becomes crucial to include all these aspects into one domain to manage their strategies.
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’d want something new, ” a quote by Steve Jobs was used by Acharya to emphasize the number of product options available to the customers and how a brand must focus on its product quality before concentrating on building customer loyalty.
Building up a trustworthy brand image, creating an identity for itself, gaining the integrity of customers, and providing valuable customer service are the critical factors for better marketing management for any company, recommended Acharya. They must go out of their way to be there for their customers for a better position with their competitors.
In addition to this, Acharya used interactive discussion methods and real-life case studies to educate the audience and engage them in how to respect competitors, find their working strategies, initiate two-way communication with customers, and remarket similar products. He concluded his speech with a note, “A satisfied customer is the best business strategy of all.”
When asked about his experience at the Marketing 2.0 Conference in an interview, he praised the team for providing marketing opportunities in this post-COVID era and for making it possible to connect with people with a progressive vision and future collaboration opportunities.
The Marketing 2.0 Conference looks forward to welcoming the most influential CMOs, innovators, senior marketers, brand strategists, digital executives, and advertisers worldwide under one roof in its upcoming events. It’s Winter Edition will focus on developments in MarTech, ad trends in 2022, scam and spam prevention, personalized marketing, and micro-moments, to name a few.