Over a period of time Marketing and its concepts have evolved from one of the functionalities to a strategic unit. 4P's has taken the center stage in all inputs pertaining to selling a product to a service. Today with the invent of Digital Platforms it has become more viable to reach our customers and consumers. Every company is trying to find a good blend between Traditional and Digital Media to promote and brand their products successfully. Keeping this demand as the prime goal IAGMAR is established to find the right balance between traditional media and to break the mystic of Digital Media with experiential marketing tactics.